Evil Stick wand reveals picture of a young girl slitting her wrists with knife

Wand, dubbed 'Evil Stick', promises 'wonderful music', magic and fairies

But underneath silver foil, it shows image of girl slitting wrists with knife

Available from dollar store, it also emits cackling laugh and flashing lights

'I'm outraged,' said Nicole Allen, who purchased toy for her daughter, two

Store's owner said it was parents' responsibility to read the wand's label

He added that he believed the product was appropriate for older children

'For a five, six, seven, 10-year-old, I mean they see that on TV everyday'